&
BRANDING
THE ECHO PROJECT
The launch campaign for a fundraising initiative of Community Health Network Foundation. We created everything from the name and branding to the broadcast and digital advertising for this effort that touches upon the social determents of health.
BONE DRY
Ad campaign for Bone Dry which has home solution services that include roofing, gutters, storm damage, masonry and heating/cooling. The effort launches an updated brand identity and introduces the new positioning platform of "Everything under one helluva good roof."
THE GIVING GIG
The Giving Gig annually helps give hope to Community Health Network cancer patients. Growing into one of Indiana's largest and most popular events, The Giving Gig, battles cancer with donor raised funds benefitting patients needing assistance with medications, food, travel, and housing during treatment. Solo creates all the messaging and branding for the event.
BOY SCOUTS OF AMERICA
These ads caught people by surprise and helped increase local membership 3% while membership was down 4% nationally. In essence, an impressive 7% positive swing.
INDIANA BLOOD CENTER
The created tagline “You’ll have someone’s undying gratitude” was used in broadcast, online and print applications and became the glue for a variety of messages that in turn helped the Indiana Blood Center reach record donor levels.
ELKHART COUNTY VISITORS AND CONVENTION BUREAU
After naming and branding the retail, entertainment and attraction corridor of downtown Elkhart as “The Gateway Mile”, these ads helped to position the effort in a memorable way. The same photography was used in all mediums as an affordable way to stretch the production budget.
Their products are aftermarket speed-kits that make Harleys ride faster. The branding and advertising I created for them make the kits sell faster.
S & S CYCLE
MARSH SUPERMARKETS
Multiple campaigns designed to establish this supermarket chain as the leader in perishables while also conveying an affordability factor. Positioning them as Experts in Fresh has provided a long-term messaging platform that is both believable and sustainable.
HOOSIER ENERGY
Campaign for electric energy provider Hoosier Energy touting their expertise in securing enviable business locations with great access to main means of transportation. Industries targeted included data centers, distribution, and food processing.
CRETA FARMS
Concepts for a Greece based food company that replaces much of the fat in its products with extra virgin olive oil. Distribution in the United States was to begin with hot dogs and lunch meat and these consumer campaigns were designed to be a major part of the introduction.
INTERNATIONAL VIOLIN COMPETITION
OF INDIANAPOLIS
This world-renowned event happens only once every four years and is considered the Olympics in violin circles. Shown here are the 2022, 2018 and 2014 campaigns. Each campaign played out in print, online, radio and collateral. For 2022, streaming digital and television were added.
BEST CHOCOLATE
IN TOWN
Campaign for Mass Ave retail chocolate store that included branding ads showcasing their popular truffles and in-store posters leveraging the firm’s history with vintage family photos. Everything emits a sense of humor and good taste. Just like the product.
CENTEX HOMES
Mid-Tier homebuilder who built a solid reputation of affordable quality through a strong presence of radio, print and outdoor. By using the slogan “No builder is more in touch” we proved our point with compelling ways the firm listened to consumer’s wishes and then delivered with popular features and high level craftsmanship. Messaging ranged from brand-building to inventory-sales to the promotion of entire neighborhoods.
COMMUNITY WOMEN'S CENTER
COMMUNITY HEALTH NETWORK
One of the Network’s most anticipated service line unveilings used television, print, online, radio and outdoor as Community Women’s Center opened network wide, including its flagship location on the North campus. Focus group findings allowed the opportunity to zero-in on messaging that resonated with a wide range of prospects.
INDIANA'S COLORFUL PEOPLE
Limited edition poster campaign for a national printing company
headquartered in Indianapolis. The concept was to shoot original
photography of famous Hoosiers that would then be reproduced to
showcase the capabilities of the printing firm. The campaign was titled
“The Colorful People of Indiana, from Indiana’s Color Lithographer”.
Star of the television sitcom Three’s Company. Photographed in the mountains near Sante Fe, New Mexico.
Coach of the UCLA Bruins basketball team that won 10 NCAA national championships, earning him the nickname “The Wizard Of Westwood”. Photographed in his home in California.
Auto racing driver known as Super Tex who is the first four-time winner of the Indianapolis 500. Only driver to win the Indy 500, the Daytona 500, the 24 Hours of Daytona and the 24 Hours of Le Mans. Photographed on his ranch near Houston, Texas.
Star of the television sitcom Three’s Company. Photographed in the mountains near Sante Fe, New Mexico.
