Unique expressions of horror, disgust and embarrassment anchor this streaming video campaign promoting Michaelis Corporation’s wet basement solutions. Using homeowner’s shocked reactions as their “wet basement face ID”, the spots sympathize with people’s plight by stating that “Life Happens. Michaelis happens to help you through it.”
Showcasing the exquisite violin playing of past Gold Medalists and top participants, this campaign uses poignant observations to encourage those interested to purchase tickets now. It’ll be four years before the event returns.
COMMUNITY HEALTH NETWORK
Two TV spots to introduce Community’s new Women’s Center and one spot showcasing the Network’s Connect-To-Care program. Both are engaging in their own way and both continue to sustain the Network’s unique brand personality while successfully introducing important offerings.
BOY SCOUTS OF AMERICA
Designed as movie trailers to run in theaters during coming attractions, these spots caught people by surprise and helped increase local membership 3% while membership was down 4% nationally. In essence, an impressive 7% positive swing.
The website utilizes a section for “kids” and a section for “parents”. That’s because each audience has completely different benefits and had to be written knowing that both messages could be read by either party.
ELKHART COUNTY VISITORS AND CONVENTION BUREAU
After naming and branding the retail, entertainment and attraction corridor of downtown Elkhart as “The Gateway Mile”, these spots aimed to position the effort in a memorable way. Using photography from the print and online campaign was an affordable means of stretching the production budget.
Multiple campaigns designed to establish this supermarket chain as the leader in perishables while also conveying an affordability factor. Positioning them as Experts in Fresh has provided a long-term messaging platform that is both believable and sustainable.
Baseline Commercial is a real estate brokerage that knows who they are. They just didn’t know how to express it. By allowing self-deprecating humor, along with an unconventional approach, I was able to help them forge a brand that is unlike any other. The result articulates their culture beautifully.
COMMUNITY HEALTH NETWORK
A multi-faceted approach was necessary to promote the many diverse service lines of this central Indiana health network. From general positioning work to a groundbreaking alliance with one of the nation’s top cancer hospitals, these campaigns have helped elevate Community from number three in market share to the number two spot. And they’re still climbing.
A series of short format spots enabled this convenience store leader to remain top-of-mind in the competitive dash-in, dash-out world of street corner marketing.
One of the Midwest’s premier commercial real estate developers desired an infusion of personality into their website and brand materials. By coupling new and striking people and project photography, just the right tone was set. A new attitude, both internally and externally, emerged. Increased web traffic and compliments on the site soon followed.
Compelling campaign for a travel and vacation club which wanted to establish both brand personality while simultaneously driving business. Selectively researched stock footage was beautifully color corrected to dovetail with captivating messages which enabled Ambassadair to become one of the most sought after destination marketers in the region.
INDIANA BLOOD CENTER
Re-enacting a horrific traffic accident and airlift was the visual basis for this original song written and scored specifically for the Indiana Blood Center. The created tagline “You’ll have someone’s undying gratitude” was used in broadcast, online and print applications and became the glue for a variety of messages that in turn helped the blood center reach record donor levels.
LIFT THERAPEUTIC MASSAGE
We wanted to embody the discernible qualities of a restorative massage firm while also creating a brand persona that comprises the spiritual aspect of therapeutic massage. The tagline "Inner spirits restored by hand" was created for indoor store signage along with material for the web.
INDIANAPOLIS MUSEUM OF ART
Real people with real opinions written in a concise and convincing manner was the core of this campaign that invited people to come and discover their own “art”. Whether it be a celebrity or a firefighter, everyone has their own and very personal definition of art and the IMA makes it all accessible.
Where to start? Nine years of truly innovative work for the super center that created the category and then continued to define it. The “Million Reasons, Single Store” campaign ran for an unimaginable four years without ever growing weary on the public. In fact, 15 years after the series stopped airing the melody and slogan that became such a big part of our culture is still hummed by many. How’s that for branding?
TV spot using carefully selected still frames with compelling copy that communicates the university’s position of “developing leaders”.
A powerful blend of television spots and online ads to promote a web based resource called HaveHope.com. The partnership with WTHR is aimed at reducing teen suicide and targets the parents, teachers and influencers of all teenagers.
COMMUNITY HEALTH NETWORK
TV campaign that also has print and digital components to extol the virtues of the "Exceptional care. Simply delivered." positioning statement. Each message demonstrates how Community has the beautiful idea of bringing both attributes together. Not an easy task in healthcare.
New website for Michaelis Corporation explains that “Life Happens. Michaelis happens to help you through it.” Striking surreal images highlight water, storm and fire damage as well as wet basement issues. When you find yourself in a predicament, you now know who to call.