PEN
&
PAPER
Everyone uses the same 26 letters.
I just have a tendency to arrange them differently.
From a logo or your version of “Just Do It”, to an ad campaign and website that actually ignites conversation, you’ll see that I bring thinking that is relevant, and at the same time, revolutionary. Not because I have a different alphabet, but because I have a different perspective.
IDENTITY
A powerful graphic mark can signal your position in the market or punctuate your message. Either way, a well crafted logo or logotype is well worth the effort.
SPECIAL PROJECTS
When the International Violin Competition of Indianapolis started referring to the world’s iconic event as The Indianapolis, they asked for a poster to reflect the occasion. An original illustration shows the city’s Sailor’s and Soldier’s monument morphing into a violin to symbolize the marriage of global talent and local venue.
Sometimes you don't need a campaign but rather a unique communication that builds and supports your brand. In this case, FinishMaster, a distributor of automotive paints, asked us to create a name and logo for their Annual Leadership Development Meeting. The purpose was to inspire and propel the company's management to achieve great things. As a result, Mountain Brigade came to life. A more elaborate graphic icon with the moniker "Storm the Summit" was designed for use on apparel.
SLOGANS
A few strategically and artfully sewn together words can be both immensely informative and incredibly memorable. They fertilize the soil of a customer’s mind.
PERSONALITY & MESSAGING
Vanilla makes for great ice cream but poor branding. Take a look at how a little attitude and the right tone can shape what people think of a company.
EXECUTION & JOY
There’s nothing worse than a great idea that’s poorly executed. It’s like a mouth watering recipe made with crummy ingredients. No joy in eating that cake.