HOW MUCH DOES AN AD COST?
That’s right up there with “How much is an idea worth?” Difficult to answer. But if you consider that advertising is a custom manufacturing business you begin to understand how challenging it can be to answer the question directly.
The variables involved include many things. Take photography for instance. Stock or original? If stock, is it royalty free or rights managed? If rights managed, how will it be used? Where? For how long?
If the photography is original, is it studio or location? If on location, is it local or Bermuda? (Local usually wins.) How many days? Don’t forget the weather contingency. Are there props involved? What are they? How many talent should be included? Union or Non-Union? Then of course there’s location scouting, casting, wardrobe, make-up, craft service, etc, etc, etc.
So, how much does an ad cost? To be fair to you and me, I will meet with you to discuss parameters and then based on years of experience ask enough questions to give you an estimate that will be pretty darn close. But much of it is based on educated assumptions that we will make together. In the end, you’ll have a solid price you can feel comfortable about.
Naturally if you have a set budget that you can’t exceed then share that with me and I can find a way to make it happen. You’ll discover there are tricks-of-the-trade that can work to your benefit in such situations. Often times limited funds can inspire very creative solutions.
DO YOU PLAN AND BUY MEDIA?
No. But I have several sources I’ve worked with over the years who have the skill, contacts and resources to launch any local, regional or national campaign you may need. From print, tv and radio to outdoor, online and direct.
DO I NEED A BIG BUDGET TO WORK WITH YOU?
Not at all. But keep in mind there are elements of successful advertising beyond just concept and copywriting. So being able to utilize photography, illustration, motion, music, etc. will require some funds and can add to the overall expense of an assignment. With that said, I’ve produced some very interesting campaigns with just words or by taking advantage of stock photography and stock footage. Don’t just assume you can’t afford something. There are alternatives to large budgets.
WHAT IF I JUST WANT AN AD OR TWO?
Let’s talk. Not everything requires or deserves a full campaign. Sometimes one specific print ad, online banner or radio spot will accomplish what you’re after. I’m more interested in the size of the idea than the size of the campaign.