SHELBOURNE KNEE CENTER
COMMUNITY HEALTH NETWORK
Patient focused campaign for the area’s leading orthopedic group solely dedicated to knees. The effort includes radio, print and online as well as web videos. From the college athlete to the weekend warrior, it’s clear that Shelbourne Knee Center is the preferred resource.
CARDIOVASCULAR
COMMUNITY HEALTH NETWORK
Various patient stories illustrating unique cardiovascular procedures offered at Community Heart and Vascular Hospitals. Often times there is nothing more effective than allowing people’s personal situations to explain the benefits of choosing the right care source.
COMMUNITY HOSPITAL EAST
Collection of messages highlighting specific areas of strength in the East Region for Community Health Network. While the Network was investing in a major upgrade to this entire campus, the purpose of this campaign was to shine a light on the good work that had taken place there since it’s inception.
EXCEPTIONAL CARE. SIMPLY DELIVERED.
COMMUNITY HEALTH NETWORK
A couple of examples of how to spread the word and explain the Network’s positioning phrase, “Exceptional care. Simply delivered.” One of those examples is found in their nurse navigator program, which is highlighted here.
FIND-A-DOC
& MYCHART
COMMUNITY HEALTH NETWORK
Both Find-A-Doc and MyChart are big benefit’s of using Community Health Network and each was promoted using online, print and radio. Many times an individual service or offering requires it’s own special campaign to do it justice in the eyes and ears of the consumer.
COMMUNITY HOWARD REGIONAL HEALTH
COMMUNITY HEALTH NETWORK
While very much an integral part of Community Health Network, their campus in Kokomo requires unique messaging due to close ties to the region and some subtle but important differences in service offerings. These are all addressed while still maintaining the strong brand personality of the Network.
ONCOLOGY AND THE MD ANDERSON AFFILIATION
COMMUNITY HEALTH NETWORK
Campaigns that promote the philosophy behind the Community Health Network’s affiliation with MD Anderson Cancer Network out of Houston and which highlight personal patient stories on the care they experienced. This powerful pairing has enabled Community to become the leader in oncology services in central Indiana.
COMMUNITY CLINIC AT WALGREENS
COMMUNITY HEALTH NETWORK
This campaign launched the association of Community Health Network and Walgreens. With actual clinics inside select central Indiana Walgreen locations, the union offers a very popular and convenient option to those needing quick attention by a trusted group of Community nurse practitioners. The very successful introduction utilized outdoor, online, radio and print.
COMMUNITY HOSPITAL NORTH/SOUTH
COMMUNITY HEALTH NETWORK
Campaign promoting Community Hospital North as the leader in labor and delivery for the area. Elements included print, online, radio and web videos. Portions of the effort where repurposed to be used for the South campus as well.
CONNECT-TO-CARE
COMMUNITY HEALTH NETWORK
Introduction of a web and phone accessed concierge service that finds patients the closest open appointment. TV, radio, online and print were all used to communicate the message, which surpassed goals.
